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Case study

That Disability Adventure Company |

A complete refresh of TDAC's website and outreach — focused on clarity, trust, and making it easy for families to enquire.

Visit website → Disability & Health
How we helped
Website redesign CRM for participant management Email automations Reusable email templates + segments Local SEO + performance & accessibility Analytics, training & ongoing support
That Disability Adventure Company hero

Goals

Clarity online
A fresh site that explains services clearly
Efficiency inside
CRM that cuts admin time + streamlines intake
Reach more people
Email campaigns with better control + results

The challenge

Families found it hard to understand TDAC's services or know how to start. The old site was clunky on mobile, slow to load, and didn't guide people toward enquiring. On top of that, search visibility was weak and day-to-day admin tasks like managing participants and sending emails were eating up time.

Highlights

Refreshed homepage — clearer structure and faster to scan.
Refreshed homepage — clearer structure and faster to scan.
Activities page — services grouped with next steps.
Activities page — services grouped with next steps.

What we did

• Re-designed and rebuilt the entire website for clarity, trust, and mobile-first performance.

• Re-structured service pages and rewrote content so families can quickly understand what TDAC offers and how to get started.

• Built a custom CRM platform to streamline participant management, intake, and record-keeping.

• Automated key processes: enquiry handling, participant info emails, reminders, and staff notifications.

• Set up segmented email lists and reusable templates for newsletters, service updates, and event communications.

• Added participant event tools, including recurring and one-off event management with personalised reminders.

• Implemented local SEO essentials: structured titles, descriptions, headings, and image alt text for higher visibility.

• Integrated analytics to learn which content visitors use most and guide ongoing improvements.

Highlights from the build

CRM dashboard for participant management
CRM dashboard for participant management
Automated event + email workflows
Automated event + email workflows

Outcomes

Unique Website Visitors
90 → 2000+ increase in 6 months
Participant records
0 → 300+ managed in CRM
Email workflows
100% automated for events & updates

The result

TDAC is now easier to discover, easier to trust, and easier to contact. Families are finding them through search, spending more time on the site, and sending more enquiries. Behind the scenes, the team has a streamlined CRM, email automations, and a site they can confidently update—freeing them to focus on participants instead of tech.

Built with

Laravel Tailwind CSS MySQL Postmark Custom CRM Simple Analytics cPanel
Client Testimonial
“We had a frustrating experience with previous web developers — poor communication, clunky systems, and a site that didn't reflect who we were. Then we made the switch to Jacob and it was a complete game changer. The process was collaborative, smooth, and genuinely exciting. Jacob took the time to understand our values, our community, and what we were trying to build at TDAC, and translated that into a website that actually feels like us.

Not only does it look great, but it's easier for participants and families to navigate, and we've already seen more enquiries and positive feedback. The backend is also a dream compared to what we had before. If you're in the tourism or adventure space and looking to grow your digital presence with someone who gets it, I couldn't recommend Jacob highly enough.”
— That Disability Adventure Company • Directors

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